UW Environmental Innovation Challenge
Thinking Through “Market Opportunity” February 10, 2010, 5:30 to 7 pm in Sieg Hall 225
Still looking for a team/team members? This is a good opportunity to meet-up.
One of the key elements of the UW Environmental Innovation Challenge is the market opportunity summary. If you build this prototype or create this computer simulation, will anyone buy it? Is it appropriate for the audience you’ve identified? Who has a similar product or service? Who’s your competition? What are the resources on campus that you can tap into to do market research? How much research is enough? What is “addressable market size”?
To help you answer these questions, we’re bringing in John Browne, the founder and managing director of Workpump. John spent more than 25 years in the software industry (including 11 at Microsoft) and, by his own admission, can’t remember all the products he’s shipped or the projects he’s worked on. He understands every aspect of designing, developing, testing, and marketing world-class software.
In 2001 John started Workpump to bring Microsoft-quality best practices in marketing and product development to technology firms, working with clients from Silicon Valley to British Columbia. Starting in 2003 John began assembling a team of like-minded individuals who could bring years of successful operational experience to clients. He knows this stuff.
Join us on February 10—and come with your questions!
Connie Bourassa-Shaw, Director
Center for Innovation and Entrepreneurship
Pamela Tufts
Center for Innovation & Entrepreneurship
ptufts@uw.edu 206.685.3813